Hi. I'm Greg.

I’m a serial entrepreneur at heart and love building, shaping and growing businesses and industries. I’ve had some big successes, and fucked a few things up really well along the way too. Without a doubt, it’s the challenges and setbacks that are the best teachers.

I love tackling market and business problems where a willingness to challenge the status quo leads to breakthroughs. I’ve been involved in numerous industries – radio, software, media production, real estate, coaching, finance, mental wellness, human resources and veterinary among many – and love to be told “you can’t do that”. It creates its share of friction and sometimes leads to people thinking I’m an asshole, but that’s usually where the opportunity lies — when you care less what other people think. .. and care more about really matters.

The past several years, I’ve been doing the most important work of my life:

And that’s the work on me.

After being a driven, ambitious and relentless entrepreneur my entire life, life managed to get in the way, put a stick in my spokes, and threw me figuratively head first over the handlebars. Challenges forced me to slow down and to just feel. To be instead of just do.

It sucks to feel like you’ve lost your mojo. It causes you to question if any success you’ve had is because of luck, or if there was something more to it.

The past several years, I feel like I’ve grown more than I did in the first 45+ years of life. Felt more, lost more, loved more and became more. I’ve felt the sense of traveling through a dark tunnel, terrified of never emerging back into the light .. but feeling something deeper, trusting intuition, and letting go of so many of the stories that brought me to the tunnel to begin with.

Coming out the other side has let me see just how beautiful and precious life really is.

Perhaps one of the greatest lessons I’ve learned and what now believe as a truth that we all have in common:

Every human being incurs trauma in childhood and beyond.

That trauma forms and drives the direction and quality of your life.
There continues to be a fundamental misunderstanding about the idea of “trauma“. Most people think of trauma as something that happens to you. But that isn’t trauma at all.

Trauma is what happens inside you as a result of something traumatic happening to you.

This is why two people can go through an identical tragic or difficult experience, and each is affected in an entirely different way. Trauma is at the root of so much suffering and struggle in this world.

We all have traumas that have shaped who we are, how we think and it’s more powerful a force than most people comprehend. Yet it’s paradoxical, because the human mind does a masterful job of hiding our deepest traumas and fears away so that we often don’t even know they exist.

Beginning to explore, discover and unpack some of the challenging moments in my life from childhood forward has allowed me to begin to heal some of those wounds, and become a better human being as a result.

It’s also led me to exploring different ways to explore, heal and transform myself, and the world around me.  I discovered breathwork several years ago as a powerful tool that gets me grounded, present and allows me to access my higher self and wisdom.  I loved it so much I became a certified instructor.

Psychedelic-assisted therapy and plant medicine are becoming more widely known these days, but few have ever experienced them.  I believe they can be a powerful tool of salvation for so many people who are struggling to feel settled, happy and peaceful in this often turbulent and difficult world.

Not only did this lead me to co-found a startup in the psychedelic medicine space, it has made me a lifelong student and believer in plant medicine and the extraordinary wisdom and healing that can be found in substances that have been so misunderstood and stigmatized for decades.

The years I have spent learning, experiencing and sharing the incredible miracles that our plant teachers can bring us have absolutely transformed my life, and my view of the world and others.

These days, I focus on loving and being loved, and helping entrepreneurs and high achievers move through the powerful – and sometimes difficult – transformation process of alightment:  developing an authentic alignment to your true self that allows your inner fire to burn bright.

It’s a beautiful world out there, and you’re meant to be a beautiful part of it.